The Ghana Football Association (GFA) have sealed a multi-year lofty headline sponsorship deal with the Africa's leading online gambling company, Kickgh.com can exclusively confirm.
The Ghana Premier League which has been sponsorless since 2018, has received a bumper headline sponsorship from Betpawa ahead of the 2022/23 season.
The details of the multi-year deal worth $1 million per year agreed between the Ghana Football Association (GFA) and Betpawa will be announced in a colourful ceremony on Wednesday (tomorrow) at the GFA secretariat.
The current administration of the Ghana Football Association headed by Kurt E.S Okraku, has been in search for a headline sponsor for the country's top-tier league in the last three years.
The Football Association has secured some partnership deals for the Premier League from companies such as Electroland Ghana, Melcom, ZAZ Produkte, Tempo Balls, InterCity STC and Chinese Pay-TV operators, Startimes as the official broadcasters.
The Ghana Premier League has been without a headline sponsor for three years after a five-year contract worth $10 million signed in 2018 between the Football Association and Zylofon Cash ended prematurely following the dissolution of the financial institution
The lack of headline sponsor since 2018 has increased the financial burden of clubs, which sometimes put the Ghana Premier League in jeopardy.
In the recently ended 2021/22 Ghana Premier League season, title winners Asante Kotoko received Gh¢ 250,000 ($31,124) with Medeama and Bechem United pocketing Gh¢150,000 ($18,624) and Gh¢ 80,000 respectively for finishing second and third at the end of the season.
Kickgh.com understands that two betting companies namely Betpawa and Betking submitted their sponsorship proposals to the Ghana Football Association to headline the country's top-tier league.
Established in 2014, Betpawa is an online gambling company that is operating in many African countries including Nigeria, Ghana, Kenya, Tanzania, Uganda, Zambia, Rwanda and Zimbabwe. It has its headquarters in Tallinn, Harjumaa. The betting company provides sports betting, virtual sports, and lottery services. Its services are tailored to suit the passion of each of the countries it is operating.
