Ghana Premier League giants Asante Kotoko have announced a new partnership agreement with Summit Industries Limited, producers of Le Country Mineral Water, as the Exclusive Official Hydration Partner of the club.
The mutual beneficial partnership deal will run for a period of two years, commencing with immediate effect.
As part of this partnership, Le Country Mineral Water will serve as the primary hydration provider for Asante Kotoko’s players, technical team, and staff, ensuring premium-quality hydration at all training sessions, matches, and club-sanctioned events.
According to the official statement, in return Asante Kotoko's esteemed hydration partner will enjoy a range of valuable commercial and branding benefits, including:
1. Hydration Supply & Sales Rights Provision of hydration products to all club players, staff, and official events.
2. Exclusive sales rights for Le Country Mineral Water at all Asante Kotoko home matches.
3. Merchandising & Fan Engagement Launch of a co-branded “Kotoko Hydration Pack” – a special edition bottle featuring the iconic Kotoko branding, available for fans. Branding & Visibility: Exclusive branding on all water bottles supplied to the club.
4. Prominent board visibility at the Baba Yara Sports Stadium during home matches. Comprehensive digital promotion across the club’s official website and social media platforms.
Speaking about the partnership, IMC Chairman Nana Apinkra Akwasi Awua expressed optimism about the collaboration: “This partnership with Summit Industries and Le Country Mineral Water is a major boost for our club. Proper hydration is essential for peak performance, and we are excited to team up with a trusted local brand that shares our commitment to excellence."
