Aduana FC Chief Executive Officer (CEO) Collins Atta Poku has called on Ghanaian football clubs to focus more on marketing themselves and their players.
Speaking to Luv FM, Atta Poku stressed the importance of building players profiles, including providing photos and videos so potential buyers can carry out proper checks.
“We can't be projecting ourselves at the expense of the club,” he said.
“Build the capacity of the players. I'm not even bluffing. A year ago, I was a management member. If you googled players of Aduana FC, you wouldn’t find current pictures, or you might not even find some of them at all. The person going onto Transfermarkt to look for a player will then try to find pictures and videos. Even after you provide videos, he will still go behind you to do due diligence. How would he find it? You have to help the person find it, so you have to take it seriously.”
Atta Poku also highlighted the need for club officials to limit excessive public exposure to protect their club’s image.
He further announced a planned media interaction at Prempeh College School Park, where journalists, bloggers, and social media influencers will meet the players and showcase their profiles.
By: Pascal Amoah
