Veteran Ghanaian coach Bashir Hayford has expressed concern over what he describes as the declining mystique surrounding professional footballers, citing their growing visibility off the pitch as a factor eroding their aura in the eyes of supporters.
Speaking in an interview on Oyerepa FM, the Hearts of Lions head coach remarked that, unlike the past when players were seen only during match days at stadiums, today’s footballers are constantly in public view—frequenting areas such as ghettos, drinking spots, and street corners. According to Hayford, this has contributed to a decline in the respect and admiration traditionally accorded to players by fans.
“In the past, fans could only see players on match days at the stadium. Today, players are everywhere; ghettos, drinking spots, streets—and it's made them too common in the eyes of supporters,” Hayford lamented.
The former Asante Kotoko and AshantiGold boss is renowned for his no-nonsense approach and deep understanding of Ghanaian football culture, having managed multiple top-flight sides and the national women’s team over the decades. His comments reflect a broader concern about professionalism and the evolving relationship between footballers and the communities they represent.
In earlier generations, footballers maintained a level of exclusivity that often amplified their star power. Their appearances were largely limited to the field, making match days highly anticipated events. However, with the increasing influence of social media and a relaxed attitude toward public conduct, many players are now more accessible than ever before.
Hayford believes this shift has diluted the sense of admiration and emotional distance that once made players idols in the eyes of supporters, particularly younger fans.
His remarks come at a time when Ghanaian football stakeholders are calling for improved professionalism, better branding of players, and higher standards of discipline to help rejuvenate local interest in the league.
As Hearts of Lions continue their push to remain competitive in the Premier League, Hayford’s message serves as both a critique and a call to action—urging players to recognize their public image as a vital part of their profession and legacy.
