Barely a fortnight after mybet.africa launched the Play Ghana, Cheer Ghana campaign, the euphoria seem to have rapidly caught up and thrown the target audience into another level of excitement and anticipation.
One could clearly see from the daily activities of patrons in the mostly packed Retail Shops across the country that the Play Ghana, Cheer Ghana campaign is receiving maximum attention from loyal customers of mybet.africa.
In our interaction with some patrons in some selected shops, it came to our notice that some of the customers were old punters who had actually signed up to the mybet.africa betting site or app following the launch of the campaign with the hope of maximizing their stakes to qualify them for the final draw of lucky winners to be flown to Qatar in an all-expenses paid trip to watch the Black Stars play in their Group H encounters against Portugal, South Korea and Uruguay.
Asked why the decision to switch and sign up to the mybet.africa platform, one customer said he is aware that mybet.africa has never failed on its promises to customers, example of which he cited as prompt payment of winnings, and for that reason has strong faith in the company that “once mybet.africa says they are taking us to Qatar, they will take us to Qatar.
We took the chance to also monitor how the other leg of the campaign was faring and if the general public is indeed aware and if it had equal attraction as that of the bet staking customers. One lady who gave her name as Adobea, and an ardent supporter of premier league club Arsenal, said when she heard on radio that there was another aspect of the promo that did not require one to be a customer of mybet.africa or place a bet to make one eligible to participate, she found it hard to believe, especially coming from a well-known betting company and since she wasn’t a fan of any form of sport betting, reluctantly decided to give it a try just to prove it was a hoax.
After subscribing through the prescribed short code “I tried playing but was told I didn’t have enough balance to play, so I transferred GHC 3 from my momo into my account on the Play Ghana, Cheer Ghana Trivia platform”.
According to Adobea she was being cautious, hence her resolve to transfer only GHC 3 just in case things don’t go as expected. “I logged on again through the same short code loaded the GHC 3 and started answering the questions. The questions were so cheap and after I exhausted my initial GHC 3 I checked my points and realized I had accumulated 30 points so I redeposited GHC 5 and continued playing. I had all the answers at my fingertips so I didn’t want to stop playing”, she said amidst laughter.
In a quick follow up with Mr. Clement Des Bordes, Brand and Marketing Manager for mybet.africa, he said “our customers are very excited to be presented with this unique opportunity of a lifetime, that with a minimum bet of just GHC 20 or above with mybet.africa and forwarding their Bet Slip Number to *447*14# they actually stood a chance of being in Qatar to cheer the Black Stars”.
He also said customers who reach the maximum threshold of most bet stakes and bet slip number entries over the period will be entered into a final draw from which the lucky winners will be drawn.
Asked if those participating in the Trivia questions will be drawn together with bet staking customers, Mr. Des Bordes said draws for both categories will be done simultaneously and on the same day so as to ensure authenticity and transparency.
“As I speak with you now, we have over two thousand participants subscribed to the Play Ghana, Cheer Ghana Trivia platform and actively playing with various individually accumulated points and we have more and more people subscribing each and every day”, Mr. Des Bordes said, when asked how non-customers of mybet.africa and the general public perceive the Trivia, owing that it is an initiative of a well-established sport betting brand.
“It is something new, something different, an original ingenuity that no other sport betting company in Ghana had ever ventured, opening up a promo campaign to non-betting and non-customers of the implementing betting company and by extension the general public. This reechoes our brand as the Home of Betting. We set the pace, we are a Truly Ghanaian brand and our foremost priority is our customers”. He added. He said the “Trivia Question are played via subscription to a USSD platform and is open to everyone, punters and non-punters. Just dial *380*14# to subscribe, deposit some money and start playing to build up your points”.
The Black Stars of Ghana pulled an unexpected surprise to qualify as one of the five nations to represent Africa at the 22nd edition of the FIFA World Cup in Qatar. With a rapidly formed new technical team in charge of the national team after the Serbian coach Milovan Rajevac was shown the exit as a result of the teams abysmal performance at the AFCON earlier this year, many Ghanaians had completely lost hope in the Black Stars and expected the least of the team in their two-leg playoff with the Super Eagles of Nigeria for a slot to the Mundial.
The new technical team led by ex-Ghanaian International, Otto Addo brought in a new breath of hope as the Black Stars broke the hearts of many Nigerians as they qualified ahead of the Super Eagles having drawn in both legs of the playoffs with an away goal advantage.
The Black Stars qualification to the 2022 FIFA World Cup in Qatar is one that will go down in history and talked about by many football critics and pundits for many years to come.
The expectations are high for the Ghanaian national team and football enthusiasts and the entire country are impatiently expectant of what coach Otto Addo and his backroom boys have up their sleeves for the likes of Portugal South Korea and old foes Uruguay
Join the PLAY GHANA, CHEER GHANA promo campaign and lets meet in Qatar
